This is how the digital invitation was born.

This is how digital invitations were born

In 2021, my friend's son was graduating from high school and was wondering how he could get the invitations out to his guests quickly. Graduations are usually announced less than 2 months before the party, so there's not much time to make arrangements. My friend thought that designing, printing, and mailing the invitations sounded time-consuming, but a simple text message would be boring and very mundane considering the nature of the party.

My friend and I were thinking about how we could make a beautiful invitation that could be sent quickly and easily. She asked me to design an invitation template, and I thought about how to make it in a convenient shape and size so that it would be easy to send via text message.

A common problem that no one had solved?

So was it really the case that there is no solution to such a common problem in this ready-made world? When I finished the invitation template and sent it to my friend, a light went on in my head! If my friend couldn't find anything similar in the wonderful world of the internet, could others benefit from it? I have an online store and the required skills to create beautiful templates, but how do I get an ordering system that doesn't exist elsewhere? How much would the invitation cost and what could it be called?

Problem solved

I designed an invitation for a friend that was practically a photograph. Having worked in the printing industry for a long time, I knew technically how to create a file that was easy to send and whose fonts and images wouldn't change when transferred and opened from one device to another. The invitation worked like a photograph and could be sent like a photograph through various messaging channels. And so the first digital invitation was off to a smooth start!

From idea to e-commerce product

In the same spring of 2021, I was excited to design an online ordering system for the invitation. I thought we'd see how it went. At first, the invitation was supposed to be called "electronic invitation", but for some reason, Meta's algorithms didn't accept the name with the word "electronic" in it, and all my publications on Meta's platforms were rejected for sales. The problem was solved by changing the invitation's name to "digital invitation".

The price should be moderate and the invitation had to be sent quickly. The price of a printed invitation without design can reach 50-90€ and more if the invitations differ from each other in terms of the time of day. In addition, the designer's salary or the time to create your own invitation adds to the price of the invitation. Therefore, about 20€ was a good and attractive price for the invitation in my opinion.

The first year was a complete surprise

It didn't take many days for the first customer to find their way to my online store, and soon I was fully occupied with orders! So without advertising and marketing, people found their way to the stores and the feedback was very touching and encouraging. So we had hit the right spot, a product that was created for a real need and it worked! A product that went from idea to production in a week, what an amazing feeling! In the same year, a digital thank you card was also created at the request of customers.

The picture shows my friend's son, for whom I had the honor of designing his very first digital graduation invitation.

A product family called "digital graduation invitations" was born

At first there were three graduation invitations, but due to high demand I wanted to expand the selection. In the spring of 2024 the selection expanded and I published new invitation templates. J The thorny invitation is completely my own, my own unique style, which I am very proud of. But as always, good ideas reach other entrepreneurs and competition is created, new styles are created, which is great in itself, but I have also come across direct copies, which makes my own idea of ​​choice cut off. Despite everything, I am proud that my competitors also like my style and stated that my idea is great! Yes, the world can fit in and what is best is that digital invitations have brought relief to many people's everyday lives and have taken production a step towards a more ecological way of working.

In 2024, I released these two new invitation templates that are completely my own creation.

New for 2025

I want to thank all of you wonderful customers who have found my online store and have been promoting the awareness of digital invitations, and thus also reducing the burden on the planet. Thank you for all the wonderful feedback I have received, which has inspired me to design new invitation templates for Eirian events. THANK YOU!

You can explore the entire offering here!

New invitations are constantly being created and published on my social media platforms. Follow us on Instagram and stay up to date with our new products!